Chicken Farmers of Canada has expanded its Raised by a Canadian Farmer brand to incorporate the existing Animal Care and On-Farm Food Programs, and add a new sustainability component.

The On-Farm Food Safety Program is a national standard that has received federal, provincial and territorial government recognition and full recognition by the Canadian Food Inspection Agency.  The Animal Care Program has been third-party audited by NSF International, an internationally-recognized, third-party certification body, accredited by the American National Standards Institute, to ISO 17065.  Both the On-Farm Food Safety Program and the Animal Care Program are mandatory and farmers are audited regularly.

The sustainability component of the Raised by a Canadian Farmer brand highlights commitments made by chicken farmers in the areas of:  innovation, preserving the health of the land, providing value to Canada’s economy, and making affordable food for Canadians.

“The Raised by a Canadian Farmer” brand is synonymous with origin and quality – but both consumers and farmers wanted it to mean more,” explains Chicken Farmers of Canada Chair Benoît Fontaine, “Now, when consumers choose chicken with the Raised by a Canadian Farmer logo, they know that they’re getting the best from their local farmers.”

These new logos also give farmers recognizable symbols that they can use to demonstrate the innovation, pride and hard work they put in every day to implement some of the highest standards in food safety and animal care, and it proudly confirms their commitment to keeping their work environmentally, economically and socially sustainable.

“Farmers are consumers, too,” explains Fontaine, “We take great pride in being able to bring Canada’s number one protein to tables from coast to coast, including our own. It makes sense that the Raised by a Canadian Farmer brand becomes a part of what we do as farmers, so we can show the world that we are committed to doing everything we can to maintain our hard-earned trust.”

Source: Chicken Farmers of Canada 2017